Olivetti the Italian Silicon Valley

If we were to ask you what Martini, Lavazza and FIAT have in common, what would you answer? And if we asked you how they are connected to Bialetti, Alessi, Zegna and Ferrero - think nutella and Ferrero Rocher?

Easy: Turin capital of Piedmont! 

Now imagine a company vision where the wellbeing of the workers directly translates into the highest productivity and revenues for the company itself, and you have the framework of most of our Piedmont companies and brands. 

The most famous and renowned Italian brands and symbols in the world originated by small family owned companies here in Piedmont. Martini in the late 1700s, FIAT in the late 1800s, Lavazza, Bialetti, Alessi and Ferrero in the early to mid 1900s. And their products are the results of the creativity of the company founders and their descendants.

The bear, the bulls and the wine fair

As the 3rd season of The Bear has just been confirmed and as the 2nd one has just won a ton of Golden Globes we want to share with you why this iconic TV series - a must-see for all food-lovers is actually also a portrait of Turin and basically how Chicago and Turin are so similar in their polar opposite identity.

La Farmacia Del Cambio, Turin

2024 Turin travel FAQs

Happy New Year from Turin, amici 🎊 2024 is an 8 year (2+2+4) meaning: the infinite and whether Turin is already in your plans or not, well... we do hope to see you here to experience our infinite cool things 😎

Via Po near the University of Turin since 1404

Turin feeling

Happy Holidays 🎄from Turin and may 2024 be a lucky year 🍀to all of you who have been following us for all these years!

the Turin Royal Palace with its little Christmas wood

Piedmont = cashmere

Cashmere, castles, chocolate and wine

Welcome to Piedmont, amici!

Amici, close your eyes and imagine a region nested in the Italian Alps with brooks and rivers of unique composition and purity. 

on a clear day you can see the Alps anywhere in Turin

Turin for ladies

Turin makes the best destination for couples, families, friends, solo travelers, LGBTQAI+ and naturally for women travelers too.

unapologetically: wine and crystal chandeliers, this is Turin

Turin synagogue

Everyone knows Italy is a Roman Catholic country with some religious minorities. Many Italophiles are aware of the ghetto in Rome and Venice but very few people know that the Italian Jews have been living in the boot since the Roman times!

the beautiful Moorish Turin synagogue